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Enterprise 2.0 Best Practice

Anonymous — Thu, 12 Jul 2007 22:12:55 CDT

Motorola Enterprise 2.0 Application

Motorola has successfully integrated Web 2.0 into its business units. Its enterprise 2.0 initiative called “ Intranet 2.0 “ has appealed 70, 000 daily users including partners. It has 4,400 blogs and wiki pages and applies social bookmarking and taggingweb 2.0 technologies. Inside Motorola salesperson utilize clients information posted on a wiki, and in Motorola's Dallas distribution center, employees clicking on mobile alerts that come to their smart phones are sent directly to a wiki to troubleshoot problems.

Even though its hard to calculate ROI deploying enterprise 2.0, Toby Redshaw, Motoraola’s VP in charge of Enterprise 2.0 applications, reveals product development times have shortened considerably since implementing Intranet 2.0 and he also consider rapid collaboration is a intangible benefits for Motorola.[1] .

Best Practice of Enterprise 2.0 Implementation Inside Motorola

2.1 Top Management Support
Enterprise 2.0 is considered as a bottom-up movement and starts from grassroots. However, the top management support is still one of the most crucial succeed factors inside the organization. Toby Redshaw Motorola’s VP in charge of Enterprise 2.0 promoted and fully support Intranet 2.0 project. He has deep insight of Enterprise 2.0 application. [2] .

2.2 Technology the Simpler the Better
Redshaw pointed out to keep the technology simple to use so that the evangelism would turn into actual use. E-mail used to have a lock on the company, and Redshaw said he's now seeing less e-mail use and more use of technologies like wikis and blogs to share information to wider audiences.

2.3 Implementation Team the Smaller the Better
A four person team manages Motorola's entire blog, wiki and forum environment. If you have a big team, it might get out of control, Redshaw points to finding the right people and putting in place an enterprise architect who understands information architecture to oversee the projects and lead people in the right direction.

2.4 Unified Technologies
Another challenge Redshaw notes is the question of how to build. Does a company let different units adopt the technology, or should it be a controlled roll-out? The locked-down approach has worked for Motorola because though Enterprise 2.0 technologies might start small, they can quickly become unwieldy.

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Demographics Chart of Social Neteworking Engagement

Anonymous — Thu, 12 Jul 2007 22:08:46 CDT

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Big IT player's Engagement with Web 2.0.Are they leveraging web 2.0 techs or walking the talk?

Anonymous — Wed, 20 Jun 2007 02:23:07 CDT

Recently the world's largest software companies have taken clear aim at the Web 2.0 product space. IBM, Microsoft, SAP, Oracle, and Intel all have significant products release which embedded Web 2.0 technologies into their flagship products. This may change Enterprise 2.0 landscape.

SAP announced that it would be adding Web 2.0-style collaboration capabilities in many of its projects. SAP is updating its NetWeaver infrastructure to "make SAP data accessible in different formats, including its traditional client software, a Web-based client, portal, mobile devices and widgets.

IBM announced several Web 2.0 products. The first is called Lotus Quickr, "a new Web 2.0-based collaborative content offering designed to transform the way everyday business content, such as documents and rich media, is shared and enable more effective team collaboration." The other announcement was Lotus Connections, which offers "business-grade social computing." Finally, IBM is working hard to offering software development products, QEDWiki end-user mashup IDE, that bring the mashup phenomenon to the enterprise market. Oracle, has gotten into the Web 2.0 act with a platform known as WebCenter.

Oracle says WebCenter will "bring Web 2.0-centric applications to your enterprise using open, standards-based architecture"

Enabling end-users to engage in customer self-service in terms of the IT solution they need is believed by some to be the next major sweet spot in enterprise applications, and like IBM, Oracle is clearly targeting this space.

Network giant Cisco is also penetrating social networking application. In a interview with IT world Canada editor-in-chief Dan, Mclean, Cisco’s chief development officer Charles Giancarlo revealed Cisco will be competing very strongly in the collaborative application area.

Are IBM, Microsoft, and Oracle leveraging the Web 2.0 technologies or are they just walking the talk?

IBM was one of the first large companies to allow its employee blogging company wide with its “Blog Central” initiative. It was started as both a service to employees and as a research effort to see what people do with blogs. There are currently thousands of internal blogs at IBM. IBM was also an early podcaster. It now publishes podcast versions of its white papers. IBM is also using social bookmarking, mash-up and wikis to achieve greater productivity and foster innovation.

Enterprise 2.0 next wave of Web 2.0

henrymkim — Thu, 14 Jun 2007 11:59:24 CDT

The great success of YouTube, MySpace, FaceBook etc demonstrates that 2006 was the year of Web 2.0. Web 2.0 is becoming a social phenomenon. Though it hasn’t gained ground in the enterprise world, that doesn't stop the significant debate, speculations and predictions about enterprise application of Web 2.0. I believe Web 2.0 technologies will actually enter the business world, and Enterprise 2.0 will be a trend in 2007.

Hurdles of Enterprise 2.0 Adoption

Anonymous — Sun, 10 Jun 2007 18:22:48 CDT

The Enterprise 2.0 won’t transfer organization as professor Tom Davenport depicted in his blog[1]. I agree his argument in terms of the enterprise 2.0 technologies alone won’t change organization culture. Actually the corporate hierarchy structure and current culture are the killers of enterprise 2.0. The fears of lost control of communication within the organization , the worries of the accuracy of information captured and shared by the employee and the concerns over employee’s time spending on the socializing on non-work related topics are the main hurdles from management.

Recent Ontario government banned employees from using Facebook on workplace PCs, then the City of Toronto and the Conservative Party of Canada followed. This incident is the reflection of the management concerns over social networking impact in organization culture.

The big concerns from IT department are the security, lack of expertise with Web 2.0 products, reliability of Web 2.0 tech, loose standard of Web 2.0 and the difficulties of integration with existing system. The security issue may be the biggest barrier for large organization to implement Web 2.0 in its intranet because of the Sarbanes-Oxley compliance, TrueSecure certification, and the PCI standards. People behave differently inside company web and public web.

Although it’s not a sufficient case study, one project shows regarding the content and writing styles of message there are significant differences[2]. Guideline for enterprise 2.0 is needed as the Wikinomics author Don Tapscott presented drivers need traffic rule.

[1] Why Enterprise 2.0 won’t transfer organization, http://discussionleader.hbsp.com/davenport/2007/03/why_enterprise_20_wont_transfo.html

[2] Toni Koskinen, Social Software for Industrial Interaction, ACM Digital Library, OZCHI 2006 Proceedings ISBN:1-59593-545-2

Drivers of Enterprise 2.0 Adoption

Anonymous — Sun, 10 Jun 2007 16:23:20 CDT

Drivers of Enterprise 2.0 Adoption
The lightweight web 2.0, blog, wiki , social net working, RSS, tagging , and mashup, is gradually entering the enterprise domain behind the firewall as Forrester[1] and Mckinsey [2]survey suggested. In the past, IT department tried to block the instant messaging from getting behind the firewall, but it failed[3]. As workers are more focusing on team productivity instead of individual productivity, they are seeking easy tools to get their job done through collaborating.

Web 2.0 changed the traditional way IT implementation. It expresses the emergent and freeform instead of the predefined and structured. It’s bottom-up instead of command-and control. Using a big word from organization behavior. it empowers employees. This is also the new generation gets educated in the dynamic environments. With the new generation entering corporate world, it is inevitable that the web 2.0 penetrate into enterprise.

Another motivator of the increasing use of Web 2.0 applications by large organizations is the competitive pressure for IT department. IT department is facing budget constraints, outsourcing, efficiency in maintaining enterprise applications, and pressure from business unit to choose user-friendly applications. The lightweight way of Web 2.0 may fit the gaps IT department is facing.

One of the key driver of Enterprise 2.0 is the virtual working place on the rise[4] Research shows that the number of virtual workers continues to increase: the percentage of companies to define themselves as virtual workplace has increased from 57 percent to 83 percent in the past 12 months. The geographically located employees need a way to collaborate efficiently on their project. The social networking and other Web 2.0 application create a leeway for distributed employees to work together virtually.

The external forces also drive corporate to engage in Enterprise 2.0.Undoubtedly, with the popularity of the blog and podcast in the consumer market, the new media opens an unprecedented communication channel for company to its customers and business partners. With business units get used to external web 2.0 styles. The demands to set up Web 2.0 behind the firewall will be raised soon. The involvement of Web 2.0 also demonstrates the company is a cutting edge one.

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[4] Computer World April 27, 2007

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Anonymous — Sun, 13 May 2007 23:08:14 CDT

We believe we are more powerful together than we ever could be apart. Welcome the inputs on Web 2.0 in Business World