Recently the world's largest software companies have taken clear aim at the Web 2.0 product space. IBM, Microsoft, SAP, Oracle, and Intel all have significant products release which embedded Web 2.0 technologies into their flagship products. This may change Enterprise 2.0 landscape.

SAP announced that it would be adding Web 2.0-style collaboration capabilities in many of its projects. SAP is updating its NetWeaver infrastructure to "make SAP data accessible in different formats, including its traditional client software, a Web-based client, portal, mobile devices and widgets.

IBM announced several Web 2.0 products. The first is called Lotus Quickr, "a new Web 2.0-based collaborative content offering designed to transform the way everyday business content, such as documents and rich media, is shared and enable more effective team collaboration." The other announcement was Lotus Connections, which offers "business-grade social computing." Finally, IBM is working hard to offering software development products, QEDWiki end-user mashup IDE, that bring the mashup phenomenon to the enterprise market. Oracle, has gotten into the Web 2.0 act with a platform known as WebCenter.

Oracle says WebCenter will "bring Web 2.0-centric applications to your enterprise using open, standards-based architecture"

Enabling end-users to engage in customer self-service in terms of the IT solution they need is believed by some to be the next major sweet spot in enterprise applications, and like IBM, Oracle is clearly targeting this space.

Network giant Cisco is also penetrating social networking application. In a interview with IT world Canada editor-in-chief Dan, Mclean, Cisco’s chief development officer Charles Giancarlo revealed Cisco will be competing very strongly in the collaborative application area.

Are IBM, Microsoft, and Oracle leveraging the Web 2.0 technologies or are they just walking the talk?

IBM was one of the first large companies to allow its employee blogging company wide with its “Blog Central” initiative. It was started as both a service to employees and as a research effort to see what people do with blogs. There are currently thousands of internal blogs at IBM. IBM was also an early podcaster. It now publishes podcast versions of its white papers. IBM is also using social bookmarking, mash-up and wikis to achieve greater productivity and foster innovation.